My favorite design

My favorite design the <I love NY> design by Milton Glaser.

This design has been originally made in 1977 to promote tourism in New York City. Ever since, this design has been fervently loved by so many people that it appeared in souvenir shops and brochures throughout the state for years, and the white t shirts with this logo printed on it sold with major success and widely circulated the appearance of the image which turned it into a commonly recognized symbol.

People from all over the world have loved this design for its simplicity and its style, and I also do like it very much. However, that is not the reason I have picked it as my favorite design.

After the September 11 terrorist attacks on the New York city, Glaser created a modified version of this design to commemorate the attacks, which wrote “I love NY more than ever” with a little black spot on the heart symbolizing the world trade center site. The black spot approximates the site’s location on lower Manhattan island. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Many people have actually been consoled by this design tremendously, and got help of regaining love for their city thanks to this.

I thought, after seeing this, that this is the way that a design should be. This I love NY design was not only made to create financial profits, but to actually touch, and comfort the minds of people who have experienced traumatizing events. There are numerous ideas and theories about design, but more than anything, I think it should be something that is actually “for” the people, and this is the reason I have picked this as my favorite design.