Posters are made to convey strong impression to its viewers; whether its goal is to promote a product or a movie, or to convey a specific message. Posters of nowadays mostly achieve this by visual components such as color, shape, and lines. However, one other component that is capable of leaving strong impression to the passerby is the sense of smell. When connected with specific images, fragrance is capable of making people of that specific moment. From this, I thought that in the future, posters may be able to be connected with fragrances.
For example, when one passes by a poster for advertisement of an air freshener, the fragrance of the product may be smelt. A poster for a chocolate cookie ad will produce smell of hot chocolate cookie. This will make the effect of advertisement much more effective, for when people pass by and smell the sweet fragrance, their tempt to go and buy the product will increase dramatically.
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